Zuni, pueblo, McKinley County, western New Mexico, on the Zuni River, on the Zuñi Indian Reservation. The economy of the Zuñi village is based on tourism, farming, and the production of such handicrafts as turquoise and silver jewelry, baskets, and pottery. The annual Zuñi Shalako Festival, a religious ceremony, is held here. The present village was built in 1695; previously the Zuñi had lived in several communities, called the Seven Cities of Cíbola by 16th-century Spanish explorers. Population 5,551 (1980); 7,382 (1990).