Eluru, formerly called Ellora, city in southeastern India, in eastern Andhra Pradesh state. The city lies about midway between the Krishna and Godavari rivers, which are connected by a series of canals. The fertile, irrigated land between the rivers supports a rich agricultural region surrounding the city. Trade, especially in sugar and other agricultural products, ranks as Eluru's most important economic activity. Cotton textiles and leather goods are manufactured in the city, and household industries produce carpets. A major rail line as well as national and state highways serve the city. The nearest airport is in Vishakhapatnam. Eluru has a college affiliated with Andhra University. Population (1991) 212,866.